Yu Gao


After completing her PhD in Behavioral Economics at Erasmus University Rotterdam, Yu worked as a post-doc researcher at Politecnico di Milano from 2016 to 2018 and is now Assistant Professor at Guanghua School of Management at Peking University in Beijing.

She holds an MSc in Economics from Tinbergen Institute at University of Amsterdam. Yu loves experiments, both laboratory and field. She is interested in applying her knowledge in human decision making to public policy.

Within COBHAM, she worked on understanding people’s energy consumption using behavioral tools and  behavioral interventions to help people make better decisions.

She is a runner and tries to run (half) marathons in a lot of places in the world.

Post Published by Yu Gao

Dec 20

Context matters

In a recent experiment we conducted in China, we found that the current level of air pollution [...]
Jun 13

Moving to opportunity

Does growing up in a disadvantaged social environment affect a person’s earnings, education, [...]
Mar 25

I don’t want to know!

It may sound counter-intuitive that people would strategically avoid costless useful [...]
Feb 8

Share everything

Utility companies are replacing traditional electric, gas and water meters with smart meters. [...]
Jan 29

Freedom of choice

A  choice architect is the person who organizes the context in which people make decisions.
Dec 18

Judge what is fair

After COP21 had successfully been concluded in Paris, the focus of climate negotiations will [...]