Giovanna D’Adda


Giovanna d’Adda is assistant professor at University of Milan, and was formerly assistant professor at Politecnico di Milano. She holds a PhD in Economics from Bocconi University, with a thesis on natural resource conservation in developing countries, and an MSc in Development Management from LSE. During her PhD, Giovanna was a research fellow at Harvard Kennedy School, Paris School of Economics and University of Zurich. Giovanna’s research uses laboratory and field experiments to investigate key drivers of pro-social behavior, such as institutions, norms, and leadership structures.

Within COBHAM, she was responsible for the study of the role of behavioral factors in the diffusion of energy conservation practices and in the evaluation of energy efficiency programs.

She loves her bicycle and tries to be near (or on) the sea as much as she can.

Post Published by Giovanna D'Adda

May 15

Push, Don’t Nudge

Policy interventions are generally evaluated for their direct effectiveness. Little is known [...]
May 4

Reinforcers & Punishers

If green behaviors are not properly rewarded by society or institutions, they may therefore [...]
Apr 25

Myopia & discounting

I magine that a sailor sees clouds forming on the horizon, and estimates that it won’t be a [...]
Mar 2

Luxury ethics

Research shows that adding a label with information on fair labor standards increased sales of [...]
Sep 25

Real time feedback

Massimo and Giacomo just presented some of the first results of [...]
Jun 30

I Am What I Am

The desire to conform to what other people do leads to more energy conservation if one consumes [...]
Apr 14

Like ripples on a pond

A very interesting and policy relevant issue is topical now in behavioral policy, as [...]
Mar 21

The Power of Habit

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us [...]