You may now try to deal with some of your negative health, work, or say culture habits in this early 2017… as most of people do at the start of the new year, and while certainly the most important thing to do is to start, most of you will abbandon their efforts sooner or later. Why is that?

Psychologists have found a number of reasons why we find so hard changing our habits, and the internet is actually full of articles trying to help you out in this delicate matter, but we would like to point you out to one which discusses an interesting bias we know very well as behavioral researchers: the impatience for a tangible reward.

Michelle Segar, a faculty associate at the University of Michigan’s Center for Positive Organizations, suggest to first “find the right why” and then proceed to a four action steps to begin applying the changes you want to make in 2017.