This week I would like to point out to an interesting web article which explains in an clear and understandable way how behavioral sciences can greatly benefit from the use of Big Data. It focuses on Education Policy but the question of the intention-action gap is a central topic for a number of other domains, such as the one we focus on here at COBHAM, namely Energy policy.

These types of big data techniques are already being used in some education sectors. For instance, a growing number of colleges use predictive analytics to identify struggling students who need additional assistance, so faculty and administrators can intervene before the student drops out.