A recent article on the 1843magazine from The Economist discusses the origins of today’s behavioural design in the Silicon Valley, meant to keep users returning constantly to their apps and connected devices. Fogg, researcher at Stanford, details how designers remove the two main obstacles (frustration and annoyance) people find in their way when they plan to take action.

In other words, how can you increase motivation and decrease difficulty of taking action….

Sounds familiar?