Online shopping is now so much a part of our life… that in 2016, transportation in the US has taken over power plants as the first emitters of the country, with obvious environmental consequences. While certain progresses can be achieved by the selling companies through the use of zero-emissions vehicles, much is actually in the hand of consumers. They could choose to plan ahead and buy more stuff together or for instance choose a slow and environmentally friendly shipping for their goods.

A more responsible behavior of the consumers could as well be nudged by the selling companies who could better inform consumers about the impact of their choices and reward more those who choose slower shippings.