The innovative company reveals a new product. While very expensive, it yields economic benefits (storing e.g. solar energy, protection from power cuts) plus psychological potential intangible benefits (“independence”, “doing something good”).
But can it justify the price? Aspects we look into within COBHAM from a behavioral economics perspective.
Physics explain Tesla
Should You Get a Tesla Home Battery? Let Physics Explain | |
Rhett Allain | |
Wired - 01/05/2015 |