If you read this blog… you certainly know that nudges and behavioral insights are gaining grades within several important public administrations around the globe, but it is paramount that The Economist itselfs dedicated this week a long article to the matter…

Nudging is hardly new. “In Genesis, Satan nudged, and Eve did too,” writes Cass Sunstein of Harvard University.

The article recaps the story of nudging, its origins while giving clear and concrete examples of possible applications into real world policy making.