Today, the presentation of the new Tesla model once more reveals a great interest of certain consumers to engage in seemingly overly expensive goods such as buying Electric Drive Vechicles, making it perahaps look an irrationale choice.

Yet, the price tag is expected to be about half of the last version, providing new economic incentives for maybe larger consumer groups. While other countries such as Germany ponder public subsidies, the result of technological progress, public policies, and private incentives and motivations will be all crucial for a sector that is particularly difficult to decarbonize.